Consistency the Killer

I used to be all about consistency. I was obsessed with Bauhaus design. I read about the great 60s corporate identity designers like Rand and Vignelli, I studied their meticulous design manuals, and I wanted my work to be just like theirs. Logical. Minimal. Clean. And, yes, consistent. So very, very consistent.

Consistency was the killer attribute of design, I thought. But now when I think about consistency it appears to…