Illustration of a man in a straitjacket with an overlaying pattern of robots covering the whole image.
Illustration by Sarah Ling

Addressing the Hype

A big dollar sign with a toggle switch overlaid on top. The switch is on with an OK emoji sign on the button.

Revealing the Thinking and Results

Multiple versions of the same logo overlaid at different opacity creating a busy pattern

Designing For Others

A series of patterns using geometric shapes that capture some of the iconic features of Dieter Rams’ products.

8. Good design is thorough down to the last detail

Pascal Barry

Designer of digital products, brands, websites and type. Co-founder at, a tech startup based in Paris. Visit the source at

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